Google search gets even better
Along with the standard result set it had a series of "sub-categories". Lupus is a disease and the relevant sub-categories were, "Treatment", "Symptoms", "Test/diagnosis" and the like. Now that's cool. This time I know how it happens, sites are categorising their content in a Google-friendly manner using Google Co-Op and obviously Google is using that as a starting place to group the rest of the Web - nice.
Try it for yourself: lupus - Google Search
They're also running Co-Op programs for destination destination guides, autos, computer & video games, photo & video equipment, and stereo & home theater.
I am impressed how the Google ethos of 70% research/effort/expenditure goes on search and particularly focussing on making results more relevant (the ultimate is find the smallest results set that satisfies your need). As I mentioned previously this is where Google generate their revenue and so the more relevant the results the more money they make - search isn't, of course, just about the Google Search site and is key, for instance, to their AdSense program. I also like the way that they have been obviously working hard at this but have kept the opposition focused on the other 30% (Gmail, Google Calendar ...)
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