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There's No "I" In ...

So, the phrase will now have it there no "I" in Wellington unless you go down to the waterfront and stand in for it.

I am all for this Instagramisation of city promotions, coz it's fun and you get a cool photo. And the Wellington one is v cool, and changes colours.
Yellow (with red and blue edges) WELL_NGTON interactive tourist sign front and centre. Large people sized letters with space for someone to be the 'I'