Do The Shake 'n' Vac And Put The Freshness Back

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How advertising jingles influence our buying choices (and why we can still sing them decades later)
Recent market research found that several of the ten most recognisable jingles for UK adults dated back three or even four decades. While comparison site Go Compare topped the list, Mars’ “work, rest and play” jingle (axed in the mid-1990s) and even Shake ‘n’ Vac “put the freshness back” (1980) are still buzzing about in the heads of those polled.
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Research has shown that the period when we are around ten to 25 years old tends to be remembered most vividly. Music cues are also best at tapping into memories of this period, which is known as the “reminiscence bump”.

Frame from the Shake n Vac advert as the woman shakes before doing the vac ... she's singing, bound to be

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