Wellington Tourism + Mojo Coffee + TVOne Breakfast = #RedShoesDay Prizes

Well, it's all go with this #RedShoesDay eh!

It started small, gained a little traction with Matt from @MojoOldBank, went a bit mad with @MojoCoffeeNZ and now we have @Wellington_NZ (official Wellington Tourism) taking it to the masses via TVOne's Breakfast show and with @Fly_PacificBlue in-flight staff

And so, tomorrow morning get yourself along :
These foxy red shoes are the Cinderella of the Spoil Yourself in Wellington campaign - the dress usually gets all the glory. But not on Red Shoes Day.

To celebrate this absolutely positively Wellington event, Positively Wellington Tourism and Mojo are offering the chance to win a Spoil Yourself in Wellington prize that includes:
  • a Mojo coffee subscription
  • $200 voucher to buy yourself some new shoes from fabulous Mischief Shoes (you can’t keep our ones sorry)
  • dinner for two at Cuisine Restaurant of the Year Logan Brown
  • two tickets to see Sir Ian McKellen in Waiting for Godot at St James Theatre on Thursday 1 July
  • our friends at Hooch are also going to throw in a couple of post-theatre cocktails.
To enter you just have to make a gold coin donation to the Neonatal Trust, slip your footsies in and, if the shoes fit*, do a brief strut down Lambton Quay holding a coffee…bonus points if you do this on your head. Easy.

Size does matter
*A panel of three highly qualified judges – Red Shoes Day founder Mike Riversdale (AKA @MiramarMike), Mojo’s Steve Gianoutsos and Sarah Meikle from Positively Wellington Tourism – will judge whether the finesse with which you walk proves the shoes genuinely fit. The winner will be decided by unanimous vote and is completely up to the panel. If you spill the coffee you’ll probably be disqualified, unless you make us laugh – at which point, you might win. We’re pretty much making this up as we go along. No correspondence or heated discussion will be entered into. If you don’t win, get over it.

For your chance to Spoil Yourself in Wellington come down to Mojo Old Bank at 8.10am this Friday June 18. Competition starts at 8.20am or thereabouts. We’re doing a live cross with Breakfast, so it’s kind of up to them.

(source: Absolutely Positively Wellington on Facebook)

Read the history of RedShoesDay ...


  1. Will you demo first Mike? If you do, pleeease may I buy tix to watch? :o)

  2. Ha ha ha ha- if asked it would be rude to decline. And as the 'tickets' are free then how about you pop a large gold coin into Mojo's collecting tin instead :-)

  3. OK then, consider it an ask from me. And of course it goes without saying - I'll swap you a gold coin from me if you pop one in my collecting tin for Ronald McDonald House?!? See you tomorrow!


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