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It's the word of the moment.
What does it mean, well anything I want as I've made it up for a report I'm doing - basically:

dynamise (dI-'nam-iz)
Take a boring homepage and ensure some bugger actually wants to go there

Whaddya reckon - could we all use it? Sure we can! AND, we can even have a go at the incorrect American usage of the 'ize' ending, hee hee.